Trade Marketing Manager
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A fantastic opportunity for a Trade Marketing Manager to join RB's Health Business Unit.
As a Trade Marketing Manager
, you are an important interface between Sales andMarketing in the DACH Sales team. You create best-in-class 4P activation across all
channels and customers for your respective brand(s).
You strengthen business plans and ensure best-in-class execution by interlinking Marketing
and Sales activities.
As an integral member of an experienced and dynamic team, you will:
Create best-in-class 4P activation to overdrive category growth- (Co-) Define category 4P strategy and activation plans
- (Co-) Develop, implement and track LSMs (Local Success Models) and scorecards for your respective brand(s)
- (Co-) Develop, deploy and track best-in-class “Ready-to-go” conceptual sells for all NPD/EPD and BDIs (pricing /sizing, national /tailor-made promotions,etc.)
- Analyse the market landscape, check for opportunities /risks and develop action plans
- Support the Senior Trade Marketing Manager in cross-functional core teams
- Close cooperation with Marketing to ensure launch records and relevant data are in time and complete with all Sales relevant elements; involve relevant Sales representative where appropriate prior to the approval of the launch record in the Decision Meeting; lead and coordinate account pilots where relevant
- Develop /push Channel /Account specific activation programs
- Close collaboration with Key Account Manager to understand, drive and ultimately lead in-store innovation to win at POS
- Drive business plans together with the Key Account; focusing on launches and /or closing LSM gaps; facilitate the delivery of category and brand objectives in all chains and with all customers
Is this you?
- Minimum bachelor’s degree in Business Administration or Economics with focus on Sales & Marketing or similar qualification
- Minimum 2 years of functional experience in either Trade Marketing, Category Management or Brand Management
- Good Key Account Management experience with a successful track record
- Strong 4P knowledge and proven practice
- Strong Consumer Marketing or Trade Marketing knowledge
- FMCG Background
- Excel, PowerPoint and Nielsen Answers (or equivalent) on very advanced level
- Analytical skills & strategic thinking
- Strong communicator capable of building strong working relationships
- Living of our core values: achievement, entrepreneurship, ownership, partnership and
- responsibility
- English – fluent
- International mobility
- German – fluent
In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
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