Internship Digital Experience - Focus Digital CRM & Email Marketing

This internship gives insight into the daily activities of the Digital Experience Department across Acquisition, Conversion, and Retention initiatives and supports Design Hotels’™ digital marketing campaign production.

• Opening: January 2020
• Compensation: EUR 450 gross / month

The Internship must be a compulsory part of your current studies

Tasks & Responsibilities

• Email marketing campaigns: coordinating production with creative and content department, implementing tracking codes, setting up target groups for segmentation/personalization, setting up email campaign automation
• Email marketing optimization: conducting various A/B tests, analyzing email campaign performance via various online analytics tools
• Website content management: content upload and coordination of content production (homepage, website pages, etc.)
• Performance analysis and reporting via various online analytics tools, such as Google Analytics
• Creation of keynote presentations for the digital marketing hotel reporting
• Market and competitive research and analysis (website activities, marketing campaigns, newsletters, and user flows)
• Assisting with the production and execution of communications and ad-hoc projects for Design Hotels™ Community
• Organizational and administrative support of the department
• Preparation of meetings, keeping of minutes, and follow ups

Experience & Mindset

• Excellent English written and verbal communication skills, German is not required
• Good communication skills (specifically in English, writing and editing skills)
• Good organizational and prioritization skills (task management)
• Proficiency in MS office and experience working with Keynote
• Google Analytics experience (bonus, not required)
• Google Ads experience (bonus, not required)

Perks & Benefits

• A great experience in the niche market of luxury boutique hotels
• Deep insight into various aspects of Digital Marketing
• Working in a motivated and international team from over 26 countries at the global Headquarters of Design Hotels™ located in the creative Media Spree area in Berlin
• Great benefits at member hotels and brand partners from employee discounts to special offers
• Discount on public transportation ticket
• Regular team outings, get-together, parties, and inspirational talks

About Design Hotels™

Design Hotels™ represents and markets a curated selection of over 300 independent hotels in more than 60 destinations across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. Executive Board members are: Peter Cole (CEO), Serdar Kutucu (COO) and Sascha Wolff (CFO).

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