Trade Marketing Manager

Thanks for your interest in the Trade Marketing Manager (f/m/d) position. Unfortunately this position has been closed but you can search our 0 open jobs by

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A fantastic opportunity for a Trade Marketing Manager to join RB's Health Business Unit.

As a Trade Marketing Manager,

you
are an important interface between Sales and
Marketing in the DACH Sales team. You create best-in-class 4P activation across all
channels and customers for your respective brand(s).
You strengthen business plans and ensure best-in-class execution by interlinking Marketing
and Sales activities.

Owning your business, you are responsible for:

Creating best-in-class 4P activation to overdrive category growth:

• (Co-) Define category 4P strategy and activation plans
• (Co-) Develop, implement and track LSMs (Local Success Models) and scorecards for
• your respective brand(s)
• (Co-) Develop, deploy and track best-in-class “Ready-to-go” conceptual sells for all
• NPD/EPD and BDIs (pricing/sizing, national/tailor-made promotions, …)
• Analysis of the market landscape, check for opps/risks and develop action plans

Strengthening business plans and execution by integrating Marketing and Sales:

• Support of the STMM in cross functional core teams
• Close cooperation with Marketing to ensure launch recos and relevant data are in time and complete with all Sales relevant elements; involve relevant Sales representative where
• appropriate prior to the approval of the launch reco in the Decision Meeting;
• lead and co-ordinate account pilots where relevant
• Develop/push Channel/Account specific activation programs
• Close collaboration with Key Account Manager to understand, drive and ultimately lead in-store
• innovation to win at POS
• Drive business plans together with the Key Account; focusing on launches and/or closing

LSM gaps; facilitate the delivery of category and brand objectives in all chains and with all customers

Is this you?

Minimum bachelor’s degree in Business Administration or Economics with focus on Sales & Marketing or similar qualification
Minimum 2 years functional experience in either Trade Marketing, Category Management or Brand Management
Excel, PowerPoint and Nielsen Answers (or equivalent) on very advanced level
Strong communicator capable of building strong working relationships
German – fluent
English – fluent

Nice to Have:
Good Key Account Management experience with successful track record
Strong 4P knowledge and proven practice
Strong Consumer Marketing or Trade Marketing knowledge
FMCG Background

In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

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